CONSTRUCTION: Digipak (Spine)

For the spine of the digipak, we decided to go for a simple and dark look. We chose to use a black background and we've included the band name and the album name.

CONSTRUCTION: Digipak (Back Cover)

For the back cover, we decided that it was going to include a song list for the album since most real digipaks also did this, we decided to do it too to not only to enhance the digipak's appearance of being a real product but also, it's to show our audience what songs there are. The song list includes the track we used for our music video but the rest of the tracks have been made up.
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For the background of the back cover, we decided to use an image of one of the guitars that were used. It isn't a still from the music video but instead we decided to take a close up photo since we felt that using a still too often wouldn't make the digipak look real. We also decided for the edges of the back cover, it would have a bit of darkness so it would give the digipak a dark appearance.
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We included a bar code as well since the digipak would have to be purchased and it follows one of the conventions of a real digipak.
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Details about the digipak are also included in a small font. Most real digipaks also included this.

A logo that we created is also included. It's for synergistic link purposes.

The final back cover look

CONSTRUCTION: Digipak (Inside Covers)

We decided that for the inside cover, we would use stills from the music video. This is so the audience, when they open the digipak, will be able to see the images and it will have a gist of what the music video is going to look like. 

We also decided to include a little lyric booklet that connects with the still above because from looking at some real digipak examples, we noticed that in the inside of the digipak, it would usually come with an insert so in order to make our digipak look more convincing, we chose to add a booklet in order to conform to one of the conventions of a digipak.

Lyrics

CONSTRUCTION: Digipak (Front Cover)

Front Cover:

Initially, we thought of using this kind of font for the name of the band. We decided to use white as it would contrast from the black background heavily so therefore it would be able to stand out.

However, after some thinking we felt that the title looked a bit too thick so we decided to go for a much thinner font like the one below.

We agreed on using this kind of font so we decided to use it for the Band's name.

We also decided to use it in the album name except we made the font slightly thinner so that there would be a difference with the band's name and album name and that it wouldn't cause any confusion if they're in the same name.

We decided to use this image below of the protagonist of the narrative of the music video. The image isn't a still from the music video. It was taken separately after the filming. We wanted to go for a dark appearance with a red filter as the narrative was very negative since it was about the dangers of drugs so using red which connotes danger on the photo would show how the person in the photo is in danger.

We took a few shots of the protagonist and we believed that since the narrative was quite depressing, we could have the protagonist smile at all so we chose to use the image of the protagonist with a black facial expression instead.

We put everything together (The album name, band name and image) and we decided to use the image below as the front cover of the digipak.

Front Cover (Final Draft)

CONSTRUCTION: Magazine

To help us construct our own we used examples of some real ones, and looked for what the different conventions are in a magazine advert. We mainly used the image above which is an example of magazine advert for the artist, Jessie J.

Above is our first draft of our Magazine advert. We decided that as the narrative and the visuals of the music video was quite dark, we were going to go for a dark appearance. We chose to use a still from the music video which features the protagonist in the narrative that is a close up to his face but it has been dimmed out. A black background was chosen next as we found that it makes the protagonist look as if he is part of the background (as you can see in the still, we have applied a fade look on the edge of the still). We included the band/artist name called 'spur' and we decided to use a white font as it would make the name stand out and contrast from the black background. We've also included the album name which is called 'flames'

We decided that the font for the band name was going to be a plain and simple font and we decided that the colour should be white since we planned on having a dark background, the colour white would be able to make the band name stand out.


Below is the first draft of our magazine advert. We've applied the still and the title to the advert as well as the black background and we've included some other details such as ratings and the website since most real digipaks would do the same

Below is the second draft of our digipak. Some of the changes we made was that we changed the font of the band name since we felt that it wasn't standing out well enough. Also, we included a line at the top of the still saying that the album is out now since this was an advert.

Below is the third draft of our magazine advert. More changes were made to the overall look. We felt that the advert was lacking a variety of different colour. We noticed it was mostly dominated by black and white so for the album name, "Flames", we decided to colour it in orange as it's the same colour as real flames. Additionally we also included a label saying what songs the album will include on the top of the still.

 Initially we believed that the draft above would be our final product but from looking at it constantly from time to time, we felt that it didn't look really professional and it was lacking a couple of things such as colour, meaning and realism so we decided to start again.

For the background, we decided to use the image below we took ourselves. It's not a still from the music video. we weren't going to use a simple background that we could simply edit it. We instead used the darkness of the photo for our background. In terms of the image itself, we decided that since we wanted colour, we used a red filter. This was because it would convey the message of how the person in the image (who's the protagonist in the narrative of the M/V) is in danger since connotations of red is danger and also, it would make the magazine advert look more colourful.

Below is the fourth draft of our magazine advert. we used the image above for the background and we still applied the thick font for the band name. We changed the album name since it didn't really sound like a name for an album and also, it sounded too similar to the track we used. We changed it to "THE NEW SOUNDS". We also included labels we previously used such as what the album will include and the website. We also included a logo at the bottom left of the advert for synergistic link purposes.

Below is our final draft of the magazine advert. we showed the magazine advert above to an audience and we received feedback. They said it looked more convincing comparing it to our first draft. However they felt that the band name was too thick. It didn't look like it was part of the advert as it looks like it was simply just stamped on the advert because it didn't match the font of the other labels.

We took note of this feedback and decided to make the font of the band name thinner. It's more similar to the other labels and from receiving more audience feedback, they felt that the thinner font looked better.

FINAL PRODUCT: Magazine Advert

 

FINAL PRODUCT: Digipak

FINAL PRODUCT: Music Video

CONSTRUCTION: Digipak (Disc Cover)

Disc cover:

Initially we thought of using the image below as our disc cover.

Disc Cover (First draft)

For the image of the disc itself, we decided to have a repetition of the band's name going across the disc and for the background, we decided to use some dark colours that were also used in our music video.

We received a bit of audience feedback for our disc cover. They believed that our first draft was quite amateurish and it looked quite rushed. They thought the image for the disc was good but the background didn't look convincing for our audience. It looked like it was an image of a disc in front of a child's sketch.


We took note of this feedback that we were given and we felt that we needed to change the design of both the disc and the background. We felt that the synergistic link with our simple but unique font of our title should carry on other parts of the digipak such as the disc cover and we still wanted to go for a dark look so we decided to have the album name and the bands name on the disc with the same font that we used for the front cover of the digipak. We also decided to use black for both the disc and the background for the dark but simple look.

We received audience feedback from this and they believed that it looked more professional compared to our first draft. They could see that the same font was used and the poorly made background was removed so it took away its amateurish look.

CONSTRUCTION: Digipak (Photoshoot BTS)