Evaluation - Question 2 (Axl Santos)

How effective is your combination of your main product and ancillary texts?

Our Three Products:

1) Music Video

2) Digipak

3)Magazine Advert

I think we were quite successful in creating 3 products that were effectively combined to create a promotional package for the release of an album/song. This is because when looking at them all together, we can see that they are similar and so we can make clear connections between them. This is because of the audience feedback we received from time to time and also because of the synergistic links we had.

Synergy:

Magazine Advert

Digipak (The bottom middle is the front cover)

In the two products above, It contains the same image of the protagonist of the narrative looking straight forward with no emotion and a dark red filter. This shows synergy as since the same image is used, an audience can clearly see that they are linked with each other. The image wasn't a still from the music video but rather a seperate photo for these two products so there's a link between the digipak and magazine advert but not for the music video.

The Text:

Digipak

Magazine Advert

When we were picking a font, we wanted to go for a simple but eye catching look. We therefore chose to use this thin looking font coloured white. At first for the magazine advert, the font was much thicker but when we received audience feedback that the fonts for the digipak and magazine advert should be the same to show synergy, we changed it also to a thinner font. Both products show the band name and the album in the same white fonts.

The Actor and musician:

We used the same actor and musician for the music video and our two print products. The same musician was used for the digipak and music video to establish that he was the artist but we used the same actor for all three products as we felt the actor was our main synergistic linker.

The Singer/Artist

The Actor

Other factors:

- We also used the same red filter over the actor. We wanted to show how it's about a character who is in danger so having this red filter which connotes danger was important to have in the two print products in order to keep the meaning.


Other Examples of Real Media products that show synergy:

Olly Murs - "Right Place Right Time"

Olly Murs Magazine Advert

Olly Murs (Digipak)

From looking at some real examples like the one above, there are also some similar features which creates a synergistic link for the audience. For example, having the same image of the artist in both products. That creates a synergistic link for the audience to only look at the artist and associated it with the album. Also, the same font used for for the album and artist's name. Since it's a unique font that the record labels made, it would be easy for the audience to associate that kind of font to Olly Murs, the artist.


Panic at the Disco - "Too Weird To Live Too Weird To Die"

Panic at the Disco (Magazine Advert)

Panic at the Disco (Digipak)

Similar with Panic at the Disco's advert and digipak, it has many synergistic links such as the same artist in the covers, the same font used for the artist's and album's name and also the same black and white filter with the coloured smoke.