MICHAEL MEROLA EVALUATION - QUESTION 3

3.What have you learned from your audience feedback?

     From our first audience feedback during pre production, our group learnt the following things. Firstly, in one particular shot, some people thought that one filming effect may be too difficult to execute well and so therefore we tested it out a few weeks before we started production and the end result was not to our satisfaction and so therefore we scrapped it and replaced it with a similar scene but with no camera tricks.

     Once our first draft was edited together, we asked for audience feedback. Most people critically praised the narrative part of the story and how it fitted the beat of the song itself. However, some band shots did not and so therefore we worked on that area of the video to improve it. Once we were happy with it after re watching the entire video many times, we exported the edit and displayed it to a large audience as a final product. Many people enjoyed the mysteriousness and bizarreness with occurs due to the main character taking drugs and seeing things that are not really there. Everybody successfully identified that the narrative part of the song was themed around the issue of teenagers taking drugs and the harmful effects that occur as a result.

     Overall, after viewing our music video for the first time, our audience reacted very positively. One of our aims for our audience to understand was to not only make sure they understand what is going on in the music video itself visually but also to create questions and a sense of mystery as for example, no information is presented to the audience regarding the background situation of the main protagonist and so therefore the audience is constantly questioning the intentions and reasoning behind the protagonist taking drugs. As creators, our thinking process behind why the main character decides to take drugs was a consequence of him trying to forget and wipe from his mind that he has just recently experienced an end of a relationship with someone as is indicatedd by the songs lyrics. Effectively, he is escaping his depression by taking drugs in an attempt for him to move to an alternate reality. However, once he is in this alternate reality, he becomes frightened and scared at what he sees and immediately regrets his decision, as is seen when he has his head on the dinner table.



     Once we had uploaded the video on YouTube to the public, we were able to statistically analyse people's opinions about the video if they chose to leave a comment or like or dislike the video. Of course this is optional and so all the data we gathered from this was not from every person who watched the video. Overall, so far, the video has received five likes and one dislike and one comment irrelevant to the video itself. This means according to the data of the like and dislike buttons, it had an approval rate of 83.3%.



     We also received mixed feedback on our magazine advert. From our first draft of our advert, many  people were quite positive about it and its overall look and feel. However, some negative criticism we received was due to the font of the text being not particularly eye catching or eye pleasing. The positioning of the text was also not to people's liking and so therefore we took this criticism onboard and we edited and altered it to make it look overall better, which it did. Once we showed the final print product to a selected audience, they really enjoyed it, its simplicity but also the darkness and question marks surrounding it as it doesn't give away many answers at all on what the song is about, its genre and its intended target audience. However, it can be argued that its target audience is for teenagers based on the fact that its artist and the actor in the music video is of a similar age.