The title itself is black which can perhaps relate to the word funeral. This colour can also link in with themes of darkness and mourning. The decorative edging, especially on top of the title look like a design of the gates of a graveyard. This type of edging can also be found on cards given to loved ones when somebody close to them passes away, linking again with the title itself. Conduit is the biggest word on the advert, meaning that at first people's attention would be drawn to that first, rather than the title of the album.
The colours on the top sides of the advert looks as if it wasn't meant to be there. Happiness is not something that would be associated with this particular album of songs. It looks brushed aside by the dark grey clouds which dominate the poster. There is only a small patch of blue sky, perhaps symbolising that brightness and happiness is deteriorating and disappearing.
`The people in the bottom are looking at something which adds a sense of mysterious as it is not shown or understood what they are looking at. It's a low angle shot which shows that they are the main focus and the highlight of this album. It's also a group shot to show it's a band.
The target audience for this particular digipak album is perhaps mainly for teenagers and young adults due to the age of the members of the band. The lack of colour has definitely showed that this is not music targeted for children.
The actual front cover of the digipak is positioned in the centre as it is their main selling point.
You Me At Six
The background of this magazine advert is dominated with a blue sky amongst the sunrise or sunset. A shadowed outline of a person can be seen. At first, I thought it was a soldier with its gun strapped to its back walking to the right however at a second glance, it's somebody running to the left with what appears to be a stick.
The title is in capital letters and is coloured white to make it stand out. This colour also goes well with the clouds in the background.
Overall, the advert is filled with nature including a tree which can be seen on the right hand side.
At the very bottom of the magazine advert, the production company and distributor are clearly shown in white against a dark background. It also clearly states that this music is available for purchase online with amazon, informing the consumer one way they could potentially purchase the digipak. There are also quotes from positive reviews about the album, therefore encouraging people to go out and buy it. There is also a website address to its very own website in which people can look into more detail about the album and make a purchase of it.
The target audience for this music could be for those who enjoy happy, uplifting but calm music. This music is probably targeted for teenagers and adults despite the child in the centre of the magazine advert for this digipak.
Underneath the title and artists name, it displays clearly the specific date in which the album is released on in a white rectangular box in order to catch peoples attention towards this date.
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