Group 4 A2 2017/2018

Alternativo & Rock Latino
Argentine tango (gracias P. Moth & Sandra Sanders)
Baladas y Boleros
Bossa Nova (with thx to Marcos José Sant’Anna Magalhães & Alex Ede for the reclassification)
Brazilian
Contemporary Latin
Cumbia (gracias Richard Kemp)
Flamenco / Spanish Flamenco (thank you Michael Tait Tafoya & Sandra Sanders)
Latin Jazz
Nuevo Flamenco (and again Michael Tafoya)
Pop Latino
Portuguese fado (and again Sandra Sanders)
Raíces
Reggaeton y Hip-Hop
Regional Mexicano
Salsa y Tropical

New Age

Environmental
Healing
Meditation
Nature
Relaxation
Travel

Opera

Pop

Adult Contemporary
Britpop
Bubblegum Pop (thx Haug & John Maher)
Chamber Pop (thx Haug)
Dance Pop
Dream Pop (thx Haug)
Electro Pop (thx Haug)
Orchestral Pop (thx Haug)
Pop/Rock
Pop Punk (thx Makenzie)
Power Pop (thx Haug)
Soft Rock
Synthpop (thx Haug)
Teen Pop

R&B/Soul

Contemporary R&B
Disco (not a top level genre Sheldon Reynolds!)
Doo Wop
Funk
Modern Soul (Cheers Nik)
Motown
Neo-Soul
Northern Soul (Cheers Nik & John Maher)
Psychedelic Soul (thank you John Maher)
Quiet Storm
Soul
Soul Blues (Cheers Nik)
Southern Soul (Cheers Nik)

Reggae

2-Tone (thx GFS)
Dancehall
Dub
Roots Reggae
Ska

Rock

Acid Rock (with thanks to Alex Antonio)
Adult-Oriented Rock (thanks to John Maher)
Afro Punk
Adult Alternative
Alternative Rock (thx Caleb Browning)
American Trad Rock
Anatolian Rock
Arena Rock
Art Rock
Blues-Rock
British Invasion
Cock Rock
Death Metal / Black Metal
Doom Metal (thx Kevin G)
Glam Rock
Gothic Metal (fits here Sam DeRenzis – thx)
Grind Core
Hair Metal
Hard Rock
Math Metal (cheers Kevin)
Math Rock (thx Ran’dom Haug)
Metal
Metal Core (thx Ran’dom Haug)
Noise Rock (genre – Japanoise – thx Dominik Landahl)
Jam Bands
Post Punk (thx Ben Vee Bedlamite)
Prog-Rock/Art Rock
Progressive Metal (thx Ran’dom Haug)
Psychedelic
Rock & Roll
Rockabilly (it’s here Mark Murdock!)
Roots Rock
Singer/Songwriter
Southern Rock
Spazzcore (thx Haug)
Stoner Metal (duuuude)
Surf
Technical Death Metal (cheers Pierre)
Tex-Mex
Time Lord Rock (Trock) ~ (thanks to ‘Melia G)
Trash Metal (thanks to Pierre A)

Singer/Songwriter

Alternative Folk
Contemporary Folk
Contemporary Singer/Songwriter
Indie Folk (with thanks to Andrew Barrett)
Folk-Rock
Love Song (Chanson – merci Marcel Borchert)
New Acoustic
Traditional Folk

Soundtrack

Foreign Cinema
Movie Soundtrack (thanks Julien)
Musicals
Original Score
Soundtrack
TV Soundtrack

Spoken Word

Tex-Mex / Tejano (with thx to Israel Lopez)

Chicano
Classic
Conjunto
Conjunto Progressive
New Mex
Tex-Mex

Vocal

A cappella (with kudos to Sheldon Reynolds)
Barbershop (with thx to Kelly Chism)
Doo-wop (with thx to Bradley Thompson)
Gregorian Chant (hat tip to Deborah Knight-Nikifortchuk)
Standards
Traditional Pop
Vocal Jazz
Vocal Pop

World

Africa
Afro-Beat
Afro-Pop
Asia
Australia
Cajun
Calypso (thx Gerald John)
Caribbean
Carnatic (Karnataka Sanghetha – thx Abhijith)
Celtic
Celtic Folk
Contemporary Celtic
Coupé-décalé (thx Samy) – Congo
Dangdut (thank you Achmad Ivanny)
Drinking Songs
Drone (with thx to Robert Conrod)
Europe
France
Hawaii
Hindustani (thank you Abhijith)
Indian Ghazal (thank you Gitika Thakur)
Indian Pop
Japan
Japanese Pop
Klezmer
Mbalax (thank you Samy) – Senegal
Middle East
North America
Ode (thank you Sheldon Reynolds)
Piphat (cheers Samy B) – Thailand
Polka
Soca (thx Gerald John)
South Africa
South America
Traditional Celtic
Worldbeat
Zydeco

Electronic music is music that contains electronic or digital instruments only. Electronic music became popular in the 1990's. The target audience is targeted towards young people and those who grew up in the 1990's listening to this type of music.

Pop music is a POPular genre of music, originated from the United States of America and the United Kingdom during the mid 1950's. The pop genre often borrows elements from other styles of music such as rock, urban and dance music. This music is targeted towards young people and adults.

Look What You Made Me Do

Taylor Swift

Bodak Yellow (Money Moves)

Cardi B

1-800-273-8255

Logic Featuring Alessia Cara & Khalid

     Rock music is a genre of music that originated from rock and roll music in the early 1950's in the United States of America. This music is targeted towards younger people and is often linked with political movements.

     Indie pop is a music genre which combines guitar pop with DIY ethics in opposition to pop music. It originated from British post punk. Jazz music is a music genre that originated in the African American communities of New Orleans, USA, in the late 19th and early 20th centuries. It developed from roots in ragtime and blues music. The key elements of Jazz music include blues, swing, syncopation and creative freedom.

     Rhythm and blues music, abbreviated as R&B, combines soulful singing with a strong backbeat. This type of music started after World War Two in the late 1940's. This music was originally made and targeted to the back communities of America.

In the film industry, a sound track is an audio recording created or used in film production or post production. A soundtrack can be recorded music accompanying and synchronized to the images of a motion picture, book, television programme or video game. A commercially released soundtrack album of music as featured in the soundtrack of the film, television or video presentation, or the area of a film that contains the synchronized recorded sound.

The Wizard of Oz (1939) - Harold Arlen/Cas

Research: Magazine Advert (Axl Santos)

Research: Magazine Advert

RECENT ALBUMS:

RETAILERS & ONLINE:

RETAILERS:

I was able to find some magazines related to music in WHsmith. They sold a wide range of magazines with different genres such as pop, rock, classical and country music. All the magazines I saw looked very similar to each other. They had all the things of what a magazine advert would have such as the main title with their unique fonts, a large image which takes up the whole space of the advert and small information about the magazine

ONLINE:

There are some websites also sell magazines online. for example, a website called "greatmagazines.co.uk" sells a range of different magazines. Below are some examples of what magazines they sell.

GENRES & TARGET AUDIENCE:

Since there are many different genres of music, I personally think that the genres would target audiences in different ways. This is because, it would enable to attract people who favour that specific genre. This could be shown by the kind of image that is used, the colour of the magazine advert and the kind of font being used as well. The reason for this is because I think that the audience would like to see things associated with that genre.

METAL:

For example, in the metal genre, usually a metal advert would contain a horrific image in the centre like the one below. an audience who favour the metal genre could perhaps like the freaky image being used as they can immediately associated the advert to the metal genre. Additionally, there is also the filter. a metal advert can contain colour, be in black and white or have a mixture of both. However, the colours that would be used would be very dark since metal music can connote darkness and so, the audience can link it to the metal genre. additionally, the sharp look in the font of the title can attract a metal audience since the sharpness connotes danger and danger can be associated with metal.

POP:

Since the pop genre is all about an upbeat and happy tune, I think that an audience would want to see something bright and colourful in a pop genre magazine advert since bright colours and happiness can be associated to pop so I think that the genre does use bright colours to attract the audience who favour the pop genre. For example, the advert below shows that it is filled with bright colours, the font, background and Olly Murs himself. the brightness helps everything be seen clear and it makes the album look more happy and positive.

REGGAE:

An audience interested in the reggae genre would I think look for an advert that has a vintage look. This is because it looks more old fashioned and it's quiet a calm music genre so an audience would like to see a calm but vintage design. for example the reggae advert below shows that it has a saturated and warm filter a because of it's simple but vintage look, it can be associated with the reggae genre so the genre can use this technique to attract an audience who are interested in reggae.

TWO ADVERT ANALYSIS:

MUMFORD & SONS SIGH NO MORE:

FRIENDLY FIRES:

Research: magazine adverts

I found this advert by previous students really believable, the fonts are clear and crisp and also stand out and look like very professional rendition. The logo with the tongue can be used as a synergistic element as everyone would recognise the rainbow and lips, furthermore the colours have connotations of happiness and are all primary colours which would catch your eyes very quickly, the thick outline would also create a border emphasising and simultaneously make it all stand out.

It also reminds me of previously established artists e.g. 'WSTRN' with their pop-arty font and design. The name of the artist should be the main focus of the advert or the logo to be instantly recognisable. Seeing different versions of Album Adverts, it always has the artist as the forefront of the cover, usually as fans would recognise the moniker first then the artwork, then the album.

It also conforms with other newly released albums as it has a full colour page with release and streaming services to see it.

Wombats has their name on the forefront. It is big and bold and is the most eye-catching words on the page as they're established as a band and would want to draw fans to it.

Next there is an nme page of an advert I found this week.

This also conforms to modern adverts as it has the artists name in bold, the album name and reviews from other interviewers/magazines. However I found it very lacking as it had minimalistic colour, style and doesn't even shows the genre so in my opinion its not a very good advert. If it was from a well known band the minimalist advert could work in it's favour however I haven't heard of the artist so the advert doesnt give me any information about her.

The same style was used for Jessie J; a more well known artist and it succeeds very well as we al know it would be a pop genre album as it has conventions of he singer in the front with a bold, clear moniker.

Magazine Adverts For Digipaks - (Michael Merola)

Conduit: Funeral for a Friend

The title itself is black which can perhaps relate to the word funeral. This colour can also link in with themes of darkness and mourning. The decorative edging, especially on top of the title look like a design of the gates of a graveyard. This type of edging can also be found on cards given to loved ones when somebody close to them passes away, linking again with the title itself. Conduit is the biggest word on the advert, meaning that at first people's attention would be drawn to that first, rather than the title of the album.

The colours on the top sides of the advert looks as if it wasn't meant to be there. Happiness is not something that would be associated with this particular album of songs. It looks brushed aside by the dark grey clouds which dominate the poster. There is only a small patch of blue sky, perhaps symbolising that brightness and happiness is deteriorating and disappearing.

`The people in the bottom are looking at something which adds a sense of mysterious as it is not shown or understood what they are looking at. It's a low angle shot which shows that they are the main focus and the highlight of this album. It's also a group shot to show it's a band.

The target audience for this particular digipak album is perhaps mainly for teenagers and young adults due to the age of the members of the band. The lack of colour has definitely showed that this is not music targeted for children.

The actual front cover of the digipak is positioned in the centre as it is their main selling point.

You Me At Six

The background of this magazine advert is dominated with a blue sky amongst the sunrise or sunset. A shadowed outline of a person can be seen. At first, I thought it was a soldier with its gun strapped to its back walking to the right however at a second glance, it's somebody running to the left with what appears to be a stick.

The title is in capital letters and is coloured white to make it stand out. This colour also goes well with the clouds in the background.

Overall, the advert is filled with nature including a tree which can be seen on the right hand side.

At the very bottom of the magazine advert, the production company and distributor are clearly shown in white against a dark background. It also clearly states that this music is available for purchase online with amazon, informing the consumer one way they could potentially purchase the digipak. There are also quotes from positive reviews about the album, therefore encouraging people to go out and buy it. There is also a website address to its very own website in which people can look into more detail about the album and make a purchase of it.

The target audience for this music could be for those who enjoy happy, uplifting but calm music. This music is probably targeted for teenagers and adults despite the child in the centre of the magazine advert for this digipak.

Underneath the title and artists name, it displays clearly the specific date in which the album is released on in a white rectangular box in order to catch peoples attention towards this date.

RESEARCH: Digipak (Axl Santos)

Research: Digipak

Front Cover:

Album Title
Band/Artist name
Main Image (similar to the back cover meaning it will link correctly)
simple design to easily identify it on a shelf

Spine:

Album title (w/ band name)
Source code - Allows the album to be easily accessible and easy to find
Record company name - to see which company produced the album

Back Cover:

an Image similar to the one on the front cover
An track list with numbers to indicate what track it is
Copyright information
Record label and logo

Internal panels:

Disc
Small booklet - The booklet contains a trackless, different images and further information about the album.
Image that is recognisable (it could be the same as the one on the front and/or back covers)

Digipaks in retailers and online:

I found out that there was a very low number of retail shops that still sell digipaks. One shop that still sell digipaks is Poundland in Hounslow high street. Due to their slogan, digipaks have a very cheap price so buying one would be very easy to get. additionally, every digipak was pre-owned meaning that someone had already used it and they have sold it to this specific shop. overall, this shows that digipaks isn't very popular in this generation since most/all digipaks have already been used and the retail shops are selling them for a cheap price.

Digipaks are also sold online on retail websites. I discovered that you can buy digipaks mostly from the website eBay. They are also selling digipaks for a very cheap price and also, nearly all digipaks have been used and this links it to the fact that digipaks aren't as popular as they used to be.

Digipak nets:

There are digipak nets that exist to help the people who make the digipak know what the whole digipak will look like. There are different types of digipak nets, mostly a net with 4 or 6 panels.

Digipak Research - Slipknot

research: audience profile

Sunday, 8 October 2017

Research Digipaks - (Michael Merola)

Front Cover:

. Title

. Main image

The title always is easily visible and stands out on the front cover, fitting nicely in with the main front cover's image.

Back Cover:

. Song list

. Company name

. Distributor

. Bar code

The back cover contains a list of the songs on the CD track as well as other information about the company who made it, copyright notices, the distributors name, where the physical CD and case were made as well as where the music was made. A bar code is also found on the back cover.

Spine:

. Title

. Artists name

. Record company

. Source code

On both sides of the digipaks contains the title of the album and sometimes the artist who made the song as well or is credited with the song. It also displays the source code so a certain digipak is easy to find and it can also display the record company.

Inside/ internal panels:

. Small Booklet containing information about the songs, artists with images.

. CD

A small booklet is usually found inside the front cover of the digipak. It usually contains important information about the music and the songs in the CD track. It can also contain information about the artist, the company who made the songs and the distributors. Images related to the music are also frequently displayed in digipak booklets.

Digipak Nets:

This digipak net clearly shows each individual part that makes up a digipak. It also shows how a digipak is created.

One advantage of this particular digipak design template is that it is clearly labelled, showing each section of the digipak. It also contains different colour coded lines showing safety margins etc. One disadvantage of this digipak is that one square is not labelled at all.

Retailers:

Today, less and less people are buying digipak disks as the result of the rise of digital downloads in the music industry. Although digipaks are great if people want to collect physical copies of their music however the easiness and cheapness of digital downloads is dominating the industry at the present moment. Before, it would be extremely easy to go out and buy digipaks in a high street for example, however due to the decline in demand for digipaks, supply has dropped dramatically to the point where it would be much easier to buy a digipak online. With the rise of smartphones containing apps and other digital devices in order to store music on it, people have resorted to listening in this way, rather than having to insert a CD into a CD player. It is much easier and more convenient to listen to music on people's phones.

Analysing Digipaks

This spine of this digipak is clear and easy to read. It's white writing stands out perfectly against a black background. In terms of information, the spine contains the title of the digipak "Royal Blood", its production company and its logo at the very bottom of the spine. The colour black links themes of darkness and unhappiness.

This digipak clearly displays the title and it's use of the colour red is dominating the entire outside covers of the digipak. The genre of this musical digipak could possibly be identified by the way the front and back covers are designed. The title of each song on the back cover also gives a great indication on what style of song it is.

This digipak is coloured in orange with yellow to reflect on the songs titled in the CD disk. It's image of flowers on the left hand side of the front cover links it to love and romance. Dark colours were not chosen as these colours do not reflect anything about the digipaks songs. The way in which this digipak is represented suggests that they are targeting people who are interested in listening to cheerful and upbeat tunes, mainly reflected by the strong choice of yellow as a background colour and images of flowers and birds being placed throughout every segment of the digipak.

The back cover lists all songs in the CD. It's background colour is a dark gold, matching the magical aspect of these songs which were written to be put into Super Mario Galaxy. The song titles clearly stand out as all writing is written in white. They are all neatly listed and are easy to read. These songs are also written in other languages too. The genre of this digipak can be easily identifiable as that of a video game due to its title and song choices. At the bottom of this particular back cover of this digipak, it clearly displays the production company and distributor of this digipak and the music contained inside of the CD.